Product Launches
A reveal moment engineered so the room feels the product before the press release explains it.
What XES's product launches service includes
XES produces product launch events — the reveal, the staging and the media logistics around it. The service covers reveal choreography in the run of show, LED walls and motorised reveals, synchronised lighting and sound cues, press and influencer check-in, confidential backstage handling and full technical and presenter rehearsals. A typical lead time is 6–8 weeks.
A launch has one job: make the room believe this product changes something. That's a directing problem before it's a production problem — where the reveal sits in the run of show, what the room sees in the ten seconds before the cover comes off, how sound and light land the beat.
We build the dramaturgy first, then the technical plan underneath it — LED walls, motorised reveals, synchronized lighting cues and a rehearsed count-in that the presenter never has to think about. Media logistics, product security backstage and a controlled photo-op zone are planned with the same rigor as the stage.
How we deliver it
Reveal choreography
Lighting, sound and staging cues built around the single moment the product is seen.
Media & influencer logistics
Press check-in, photo zones and embargo-safe backstage routing planned in advance.
LED & motion staging
Motorised reveals and synchronized LED content mapped frame-by-frame with the show caller.
Rehearsed precision
Full technical and presenter rehearsals before a single guest enters the room.
Talk to us about Product Launches
Share your date, scale and objective — we'll come back with a plan scoped to your event.