← All workGarment & Textile Expo
South India Garment Manufacturers Association (SIGMA) Tirupur, Tamil Nadu 2023
Overview
A sourcing expo connecting South Indian garment manufacturers and exporters with domestic and international retail buyers.
Give SIGMA's member manufacturers a standardised, professional stall format that let buyers move efficiently between exporters instead of navigating ad hoc displays.
Venue
Tirupur Textile Exhibition Centre
Technology & production
- Standardised stall fabrication
- Buyer-seller meeting scheduler
- Multi-day crew rotation
- Digital wayfinding signage
Challenges
- Standardising stall builds across manufacturers of very different scales and sample-display needs.
- Booking and running hundreds of buyer-seller sourcing meetings without floor congestion.
- Keeping crew and floor quality consistent across a multi-day run with rotating shifts.
Planning
- A standardised stall fabrication kit was offered to exhibitors, cutting move-in time significantly.
- A digital buyer-seller meeting scheduler let retail buyers pre-book sourcing slots ahead of the show.
- Crew shifts were rotated across the multi-day run so floor quality held from day one to closing day.
Execution
- Standardised stalls meant move-in finished ahead of schedule despite exhibitor scale variance.
- The meeting scheduler kept sourcing conversations orderly even during peak floor hours.
- Floor operations and signage quality stayed consistent across every day of the run.
Gallery
Results
200+
Exhibiting manufacturers
1,100
Buyer-seller meetings booked
600
Retail buyers hosted
3
Show days
“The standard stall kit sounds like a small thing until you've run a show without one. It changed our move-in day completely.”
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