Overview
A fashion trade fair pairing exhibitor stalls with scheduled runway showcases, drawing domestic and international apparel brands and buyers.
Run a combined trade-and-showcase format where a live runway programme kept exhibition-floor footfall high throughout the day, without either side undercutting the other.
Venue
Kochi Convention Centre — exhibition floor with a dedicated runway stage
Technology & production
- Runway & floor scheduling
- International buyer concierge
- Backstage designer rotation
- Trade floor lighting design
Runway segment highlights across both fair days.
Challenges
- Scheduling runway sessions so they drew crowds without emptying the exhibitor floor for hours at a time.
- Hosting international buyer delegations with different sourcing priorities and limited time on the ground.
- Rotating multiple designers through one backstage without overlapping look-changes or production crews.
Planning
- Runway sessions were scheduled in fixed 45-minute windows spaced through the day, not front-loaded.
- An international buyer concierge desk was staffed to match delegations to relevant exhibitors on arrival.
- A backstage rotation plan gave each designer segment its own dresser team and change window.
Execution
- Timed runway slots consistently pulled floor traffic back toward the stage without idle exhibitor hours.
- The buyer concierge desk ran structured introductions for delegations from multiple countries across both days.
- Designer segments rotated through backstage without a single overlapping changeover.
Gallery
Results
150+
Exhibiting brands
22
International buyer delegations
14
Runway segments staged
27,000
Two-day footfall
“Most fairs make you choose between a trade floor and a show. This one made the show sell the floor.”
More work
